How to Find an Incredible Packaging Designer (5 Critical Factors)
Packaging designers are the specialists behind the brands consumers recognize and remember. At a time when thousands of new companies enter the market annually — the food industry alone welcomes 15,000 new products every year — businesses rely on packaging designers to translate their unique value proposition into a visual identity customers can recall and reach for again. A well-executed packaging design drives measurable results. According to a Macfarlane poll, branded packaging made up 59% of all boxes shipped by merchants in 2022, and 41% of respondents said printed packaging produced memorable moments that made them want to buy again. Among luxury shoppers, 47% said visually appealing or gift-like packaging made them share photos or videos of their purchase (Dotcom Distribution). But with so many freelancers and agencies offering design services, how do you find the one who can meet your needs? It starts with preparation. Before You Search: Write...
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