How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Packaging has evolved from a protective container into a full brand asset. It now appears prominently in paid advertisements, social media content, and influencer unboxing videos alongside the product itself. The term "packvertising" describes this convergence of packaging and advertising — and for brands that do it well, the returns are measurable. When COVID-19 restricted in-store experiences, social media filled with at-home unboxing videos. That trend elevated the packaging box as a co-equal part of the product, examined in the same scrutiny as its contents in vlogs, reviews, and paid ad creative. Many brands now compete on packaging presentation as much as product quality — and feature their custom branded packaging prominently in digital ads. What Is Packaging ROI? Packaging ROI measures the return you get from your investment in packaging design, materials, printing, and promotional activities. The basic formula: ROI = (Net profit / Investment Cost) × 100 But...
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